On Sunday I went to see the brand new fashion documentary by Frédéric Tcheng, 'Dior and I'.
The film documents the appointment of the brilliant Raf Simons as new Creative Director of Dior and the subsequent weeks (8, in fact) that followed - the time in which he and his team had to entirely design and create the next Haute Couture collection. No small feat.
For those that follow fashion, and in particular the Couture collections, this could not be a more riveting film.
We see the moment that Raf is introduced to the Dior staff and the Atelier team (the incredibly talented tailors and dressmakers that create and assemble each design from Raf's vision.)
We see his design process, we meet the staff members, we discover the world of Couture.
We learn that 8 weeks to design and create an entire collection, Couture no less, is extreme.
Using some of the finest, most intricate, methods and processes in dressmaking; it's an artform.
Sometimes in the frenzied glamour that is the fashion world, the speed in which it moves and we consume, we forget to acknowledge the talented hands behind-the-scenes, the ones that work busily, stitching, cutting, crimping, and pressing, to bring the designer's incredible vision to life.
This film celebrates all of those involved in presenting the collection and it's a true feat to behold.
Amongst the chaos there are moments of genius, anxiety-ridden meetings, heart-melting confessions, and a true pride and sense of triumph in those final moments of "the show."
It's emotional and a joy to watch. When it ends you just want the whole thing to begin again.
I can't even begin to talk about the flower walls at the final presentation.
I still remember watching the collection's live show on my laptop at 1am (Australian time) my mouth agape at the breath-taking beauty of an entire house covered in fresh flowers.
To see how that stroke of genius came about was just another treasure.
To celebrate the release of the film, I've teamed up with Madman Entertainment to give away
10 double passes to see 'Dior and I' during it's theatrical run.
One major winner will also take home a DVD pack of fashion films, along with their film pass,
including 'The September Issue', 'Mademoiselle C', 'The Tents', and 'Bill Cunningham New York'.
Lucky duck!
To enter the competition hop on to social media and be sure to do the following:
INSTAGRAM: Follow @birdyandme, like and re-gram the competition image
using the hashtag #birdydiorcomp + tag @birdyandme in your post.
FACEBOOK: Follow the 'Birdy & Me' page, like and share the competition image.
Simple!
Be quick, though, as the competition ends TOMORROW!
Winners will be drawn at random and announced on Thursday, 2nd April.
5 winners will be drawn from each platform (including the major prize winner.)
Please also note that the competition is open to Australian residents only.
Good Luck!
For more information on the film, in cinemas now, visit: www.diorandimovie.com/australia
